HAO Talk | The "Core power" of Buildings in the New Market, How Dinghao DH3 is Creating a Locus for Leading-Edge Technology
As the locus of technological innovation in China, Zhongguancun continues to make efforts in new IT fields such as artificial intelligence, large models, cloud computing, and blockchain. In recent years, many new high-tech enterprises have emerged in these fields.
With the birth of new enterprises and the influx of young office clients, smart commercial buildings are innovating and engaging in pioneering projects to explore more corporate services. Among them, Dinghao DH3, which has become a new model in the industry, stands out as the best implementation of urban renewal in Beijing in 2023. Dinghao DH3 focuses on industrial empowerment and exploring new aspects of ecosystem services.
On November 23, the "Dinghao DH3 New Building Operation Services Forum - The Core Power of New Benchmark Buildings" Forum opened at Tower A of Dinghao DH3.
At the forum, many senior project leaders and senior representatives of domestic and foreign consulting agencies in the Beijing market came to discuss building operations in our era of technological innovation.
Reinvention
The science and technology business value of an innovation district
During this event, Ms. Yu Hong, the deputy general manager of the Dinghao DH3 project, explained that Dinghao DH3 has developed so successfully by staying abreast of technology industry trends and emerging from its cocoon. By following Zhongguancun's overall strategy of integration, openness, and renewal, Dinghao DH3 has enhanced the district's vitality, improved business services, and built a platform for business community interaction to create an ecosystem for innovation that is intelligent and full of human-centered vitality that iterates products to meet the needs of the times.
The market is changing, demand is changing, and operating the industrial space ecosystem operations requires long-term cooperation between multiple parties to achieve win-win outcomes. Thanks to Dinghao DH3's continuous introduction of market resources to build an industrial ecosystem and connect market channels, Dinghao DH3 is able to provide even more services and grow with the city, injecting fresh life into hot new business areas.
Technology Heads North
The vitality of Zhongguancun enterprise development recovers
As high-tech industries continue to develop and iterate, and as the enterprises in such industries grow and shrink, the industry ecosystem in Zhongguancun is also changing.
Mr. Sun Zutian, director of the CBRE North China Research Department, stated at the "New Technology Analysis + Trends in Corporate Site Selection" event that with the concentrated entry of new supply into the market and the structural changes among Internet technology companies, from the macroeconomic data, office leasing in the northern China market is in a period of correction.
From the perspective of specific segments, the increase in the supply of new projects is stimulating increased new demand from enterprises. Looking back at the Zhongguancun market, we see that demand for site selection has rebounded, led by technology companies in the software development and AI space, while high-quality commercial buildings, represented by Dinghao DH3, have injected more life into the site selection market.
Today's technology companies, while focusing on costs, also extensively consider factors such as hardware quality, soft services, energy conservation, and carbon reduction. As the site selection market steadily recovers, high-quality office buildings with practical services that empower corporate development will see even more opportunities for sales.
Industry Ecosystem
From a simple demand for space to complex, segmented operations
Industrial operations are a long-term and systematic project. At the event, Mr. Wu Zhenlan, the deputy general manager of Beijing Shichuang Yida Technology Service Co., Ltd. and deputy general manager of Zhongguancun No. 1, shared his business management techniques from his own industry perspective.
Mr. Wu Zhenlan said that Zhongguancun has experienced a period of rapid and vigorous development in the past 10 years. As a new cycle arrives, the business philosophy of office buildings has begun to change. After the focus on products that dominated operations in the past, the market has increasingly demanding requirements for building asset management operations capabilities.
Industry-specific operations requires the ability to deeply understand how cutting-edge technology companies develop. One aspect is understanding product positioning and how leading companies guide the market. It also requires knowing how to enhance the customer experience and use high-quality spaces to support enterprises, how to offer sophisticated and appropriate industry services, and how to provide enterprises with the facilities they need to development. In the future, with our core competencies of asset management, refined building services, and an urban-industry layout built around new lifestyles, these will serve as the starting point for stronger and better commercial buildings.
Focusing on the Real Needs of Enterprise Development
The preeminent choice for cutting-edge technology offices
Space and the operation of it are inseparable. From the introduction of digital products to the creation of space for science and technology innovation, Dinghao DH3 is involved at every step.
At the event, Ms. Liu Yiping, Dinghao DH3 Project Operations Director, said during the project promotion presentation that the operation of spaces is a new field, one that challenges the company's ability to coordinate multi-party relationships, design and transform in comprehensive ways, and offer continuous services and operations. Dinghao DH3 relies on new concepts of urban renewal, which give it new positioning in the market. In other words, a good science and technology innovation ecosystem requires an open, mutually supportive, and a promotion-empowered social science and technology innovation interaction platform.
In terms of building quality, Dinghao DH3 has a new exterior appearance created by updating the facade using the "mortise and tenon" concept. We have improved office comfort by renovating local structures and the 50-meter-high Lightwell Atrium. By adding roof gardens and a fitness trail, we have improved interaction and integration between the buildings and the surrounding environment, creating a "true green office".
In terms of soft services, Dinghao DH3 starts with the needs of our customers, and has created a massive operations services system, as well as an international science and technology innovation ecosystem platform. An open lobby, a sky garden, a high-viewpoint landscape model room, the AGI innovation space, a subway corridor, and other multi-use shared spaces exist in the building to create a relaxed, comfortable, friendly, intelligent, human-centered and organic work community and atmosphere. At the same time, Dinghao DH3 brings together resources and information from all of its contacts, regularly organizes online and offline communication and interaction events, continues to empower enterprises, and offers a platform that integrates employee social activities, corporate services, project planning, release, and exhibition, intellectual innovation, and government organizations into an interactive ecosystem platform.
After its renovation, the spatial arrangement and ecosystem environment at Dinghao DH3 have been significantly improved. The building is both WELL and LEED Gold-certified, marking our achievement of transforming this space into a high-quality office building to serve innovative technology enterprises. The building has also attracted well-known tenants such as Sinovation Ventures, Shengjing 360, AInnovation, MiHoYo, and DP Technology.
Enhanced Building Value
Value through customer-focused service improvements
Building value, on one hand, must be based on regional and industry development, while, demand-side focus and market cooperation are also critical. At the forum, Ms. Yu Hong, deputy general manager of Dinghao DH3 project and deputy general manager of Beijing Shichuang Yida Technology Service Co., Ltd., alongside Mr. Wu Zhenlan, deputy general manager of Zhongguancun No. 1, Ms. Yang Ying, Yuanxing Real Estate Beijing regional manager and secretary-general of the Beijing Real Estate Agent Industry Association Commercial and Office Real Estate Subcommittee, and Mr. Li Bo, general manager of Beijing Haonianhua Enterprise Management Co., Ltd., held an in-depth exchange of views on enhancing the value of technology and business buildings in the new market.
Ms. Yu Hong said that buildings serve enterprises, so they must take into account the needs and preferences of all types of office workers. They cannot simply think in terms of real estate. To bring out the value of a building, we must look beyond the space, focus more on the different site selection demands of corporate administration and leadership, resolve the needs and pain points enterprises experience during innovation and R&D, cooperation and exchange, and similar processes, and create a companion growth model. In the long run, this is the best way to attract the leading companies and target customer groups that can lead to further development.
Mr. Wu Zhenlan believes that focusing on customers to reduce costs and increase efficiency is only one aspect of the problem. A building's value is reflected in continuing to develop and grow its services once the basic demands of corporate development are met. As the latest round of technological and industrial revolutions comes to the fore, such as the industrial Internet and artificial intelligence, the building of smart offices has become a direction of development in the office space market. Operators must create their asset management logic around enterprises, commerce, and life to truly be participants in the industry. Through the retooling of their business models, a differentiated office ecosystem has been created.
Ms. Yang Ying said that as the latest cycle of market adjustments for Internet companies comes to an end, beginning in the fourth quarter, there was an uptick in location selection activity by technology companies. The rise in leasing transactions is related to the professionalism of the brokerage channels in site selection, but also, new high-end smart business buildings offer unparalleled advantages in terms of industry attraction. Coupled with efficient customer interfacing and feedback, these factors can create more transaction opportunities for brokers.
Mr. Li Bo believes that realizing the fundamental value of a building requires spending more time studying customer needs. Once the constraints of location and transportation are solved, sustainability, high-frequency service that provides a sense of satisfaction becomes a strong enticement to enterprises. Dinghao DH3 is located at the physical fringe of where hard technology development takes place, but through innovating and transforming the physical space, as well as the improvement of various business and industrial supporting services, we now have the capacity to truly meet the diverse needs of technology companies as they develop in the future.
Dinghao DH3 has now debuted with a brand-new image. As the project's value and industry services continue to develop, we expect more technology companies to benefit and grow with us in the future. Our success in holding this forum marks the start of the explosive development of north Zhongguancun's technology industry. It also represents an opportunity for Dinghao to present itself to the market and welcome new clients. In the future, as more technology companies join us, partnership with Dinghao DH3 will also deliver greater value to our colleagues in the commercial office industry and produce more value for the district by empowering industry?
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